La Marque Peugeot

The search of beauty as common cause.

Eduardo Leal Uguina

Graphic design and the automotive industry have always been joined through a common cause: the search for beauty. And it is well known that everything enters through the eyes. Through this commemorative book, Peugeot expresses its look & feel focused on transmitting emotions and impacting its clients through the senses. Here is shown its history, its evolution, and its future through the constant search for the perfect design. To achieve this goal, Peugeot Design Lab emerges.